When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being tossed out by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, Polyester Round Slings, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, best smartphone , I build it as a hobby and kept adding good or mediocre content, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. As we can see, quality article marketing is much better than plain link building. Say you’re building your own bogging network, for instance towing chain, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, for instance, steel jack bar , nice writing, good content, published on popular site, this article serves it’s purpose well.
By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.